The brief
For 2010s christmas campaign Granit wanted to inspire people to buy not only their christmas decorations, but also their christmas gifts at the Granit stores.
For 2010s christmas campaign Granit wanted to inspire people to buy not only their christmas decorations, but also their christmas gifts at the Granit stores.
Solution
We created a christmas tree out of boxes from the Granit collections. December is all about preparing and getting excited for christmas so each weekend we opened up seven new boxes with inspiring examples of products that works perfect as gifts for anyone that you love. The opening of the christmas tree took place in ads in the Swedish newspapers (e.g. Dagens Nyheter, Göteborgsposten and Sydsvenska Dagbladet), in the window of the stores and as a campaign site on the web.
We created a christmas tree out of boxes from the Granit collections. December is all about preparing and getting excited for christmas so each weekend we opened up seven new boxes with inspiring examples of products that works perfect as gifts for anyone that you love. The opening of the christmas tree took place in ads in the Swedish newspapers (e.g. Dagens Nyheter, Göteborgsposten and Sydsvenska Dagbladet), in the window of the stores and as a campaign site on the web.
We also created a product folder that you could unfold to a big A1-poster. One side showed the christmas collection from Granit and the opposite side was designed as a wrapping paper that you could use for the gifts that you bought at Granit.
Photos by: John Gripenholm / Sylvie
